Any founder will tell you that raising money is a trial-by-fire process.
We recently closed our seed round for our venture, Slumberkins, raising $2.8 million led by Listen Ventures and SeaChange Fund. After bootstrapping the company for almost three and a half years, we decided to raise money in order to continue expanding the Direct-to-Consumer brand while gearing up for the exposure from an upcoming preschool TV series in partnership with The Jim Henson Company.
However, my co-founder Callie and I will be the first to admit there is no “one right way” to go about raising money for a venture.
Read more here.